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Convergence: The International Journal of Research into New Media Technologies
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I Am They

Technological Mediation, Shifting Conceptions of Identity and Techno Music

Sonya Hofer

SUNY Stony Brook University, USA

The construction of multiple personae by musicians is a practice that continues to be prevalent: from Robert Schumann, through David Bowie, to recent techno artists. In this article I examine the work of one artist who may be music's most prodigious multiple and who may be deemed not one, but many different artists. Techno-chameleon Uwe Schmidt, aka Señor Coconut, aka Geeez ‘n’ Gosh, is a musician who has radically intensified the creation of multiple personae and here I situate his work as part of a contemporary technocultural moment; one where recent technologies have further enabled, destigmatized, and for some individuals, made preferable or even necessary, the idea of the performed, multiple identity. As such, by enacting certain key concepts of a postmodern and/or posthuman conception of identity, artists like Schmidt thus problematize traditional modes of artistic representation, marketing, and reception that were previously based upon notions of individual authorship.

Key Words: authorship • electronica • identity construction • multiple identity • posthumanism • pseudonyms-personae • technoculture • techno music • Uwe Schmidt

Convergence: The International Journal of Research into New Media Technologies, Vol. 12, No. 3, 307-324 (2006)
DOI: 10.1177/1354856506067203
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