| Sign In to gain access to subscriptions and/or personal tools. |
Profits and PerilsOnline News Producers Perceptions of Interactivity and Uses of Interactive FeaturesUniversity of Kentucky, USA Interviews with website producers nominated for the Online Journalism Awards explored their perceptions of interactivity and reasons for adopting or not adopting interactive features that facilitate interpersonal communication. Findings reveal that site producers show interest but are experiencing problems with incorporating such interactive features online and are therefore cautious about implementing them. The evidence suggests that journalists are undergoing an uncomfortable transition migrating online and are unlikely to fully adopt interpersonal interactive features onto their websites.
Key Words: interactivity interpersonal communication online journalism participatory journalism producer perceptions
Convergence: The International Journal of Research into New Media Technologies, Vol. 13, No. 1,
43-61 (2007) This article has been cited by other articles:
| ||||||||||||||
