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Convergence: The International Journal of Research into New Media Technologies
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Cross-Media (Re)Production Cultures

Ivar John Erdal

University of Oslo, Norway, i.j.erdal{at}media.uio.no

Complex media organizations contain a number of different journalistic cultures, and the introduction of convergence and cooperation across media platforms poses a number of challenges related to this. This article looks at production cultures in an integrated news broadcasting organization. What happens when convergence strategies meet the web of inter-organizational subcultures associated with television, radio and the web? One significant development is that of new journalistic hierarchies related to increased reuse of content in news production processes. One of the main arguments for cross-media journalism from a management perspective is that spending fewer resources on republishing and updating news makes it possible to channel resources towards doing 'real journalism'. As a result, old hierarchies are supplemented by new ones. One of them is the emerging division between those reporters being given more time to research their own stories and do 'real journalism', those working mainly with updating or developing news stories that are already made, and those reproducing content for a different platform.

Key Words: content repurposing • digitalization • journalism • journalistic hierarchies • newsroom practice • organizational culture • public service media

Convergence: The International Journal of Research into New Media Technologies, Vol. 15, No. 2, 215-231 (2009)
DOI: 10.1177/1354856508105231
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